audiobays by aprile consulting

About the solution

audiobays – audio content & workflow management system

audiobays was designed specifically for the audio advertising business and is the perfect tool for sales houses, audio publishers, agencies, recording studios, and distributors.

audiobays manages and organizes audio ads, as well as every kind of audio content: news, podcasts, weather, comedy, music or entire programs. On a single platform.

audiobays is fully cloud-based, available 24/7 to you and your partners, wherever you are, whenever you need it.

It supports audio and metadata sharing, simplifying close collaboration and teamwork across internal and external networks.

Working simultaneously and rule-based with your external partners on the same data increases efficiency and reduces potential sources of error.

audiobays fully supports process automation and "programmatic" for linear and digital audio publishers and distributors.


Distributed Workflow Management

The system takes an audio spot from its creation by the producer to the media agency, marketer and on to the publisher.


audiobays enhances audio material, adding meta date and attributes and thus provides the ideal basis and requirements for all kinds of automation and the programmatic approach to radio and online audio.


audiobays distributes audio content in many different ways (push/pull) and delivers it directly to business partners (radio stations, agencies, online audio providers, etc.) and third-party systems (Adserver, radio automation, etc.)


audiobays can be connected to third-party systems in the audio advertising business via state-of-the-art interfaces (campaign management, CRM, radio automation, streaming server, etc.)


audiobays as SaaS is purpose-built with state-of-the-art technology and as a web portal is run entirely in the cloud.

audiobays also has an elaborate system of authorization/ access rights as well as an integrated chat function.


  • Intuitive web interface: good-looking, clean and easy to learn.
  • Audio material can be converted fully automatically in audiobays . All common formats are supported (mp2, mp3, mp4, WAV, Ogg, Flac etc.).
  • Automatic speech-to-text conversion, tagging, etc.
  • The integrated editor allows quick changes to audio files on the fly. Directly in the browser.
  • Any number of versions of a spot can be stored in audiobays. Clean and structured, easy to find and each with its own metadata.
  • Metadata and attributes can be created and structured directly by the user in an editor. This lets the user adapt the metadata to specific needs.
  • For us, metadata is more than just text. Tables, pulldowns, selectors, radio buttons, date, time - all this is standard in audiobays metadata.
  • audiobays fits into your existing infrastructure. Import and distribution of audio and metadata can be done in different ways technically.
  • Direct upload and connection to your workstation or server with the audiobays client.
  • For perfect communication in the workflow, audiobays also has an integrated chat for all users.

Main characteristics

Product categoryCreatives management tools
Content management systems
Media assetsRadio
Online audio
Simulcast radio streams
Delivery methodsLinear broadcast
Apps for desktops
Apps for mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Product video

Additional resources & client testimonials

For more information on functionalities and specifications, please refer to the product website.

Learn more

"Our aim is to manage all our advertising spots and metadata centrally in one database. We use audiobays to manage and organize all of our audio material based in the cloud.”

--- Andreas Lang, Managing Director Studio Gong

Studio Gong is the regional targeting specialist among radio marketers. The modular offer structure with over 100 radio stations lets customers launch advertising campaigns for specific targets.

mai by aprile consulting

About the solution

media agency interface (mai) is a web portal and a technical communication platform, purpose-built for use by media agencies and advertising customers.

mai offers providers of advertising inventory (sales houses, publishers) a direct link to their customers (to media agencies and advertisers).

The software system makes operations involving the buying and selling radio advertising easier and direct, as well the decision-making and communication processes as fast, transparent and simple as possible.

The goal of mai is to coordinate advertising campaigns and bookings online. Bookings from your campaign management and traffic system (e.g. amily) are displayed in real time to the authorized agencies.

Dates, customers, prices, audio ads, offers, bills, presentations, reports, available inventory, etc. - everything the vendor wants to show, can be discovered at a glance in the web browser.

Communication is bidirectional. Media agencies and advertising clients can transfer advertising campaigns directly and electronically to providers and, if the available inventory or packages offered can be made available by the provider, they can also be booked directly.

Via the integrated chat you can coordinate directly with your business partner, plan, book advertising and receive the invoice. Secure and fast and always by topic or campaign.

State-of-the-art technology

mai was developed as SaaS with state-of-the-art technology and is run as a web portal entirely in the cloud. mai is available to you and your partners 24/7, wherever you are, whenever you need it.


  • Intuitive web interface: good-looking, clean and easy to learn
  • Direct access to all web campaigns with all relevant data, commercial parameters and all individual bookings
  • One entry point: The agency or advertising client can access campaigns and information about all sales houses and publishers connected to mai via a single login
  • Integrated chat: For perfect communication in the workflow, mai also has an integrated chat for all users.
  • Download/upload: Advertising campaigns can be uploaded and downloaded in all standard formats (EDI-II, EDI-X) or state-of-the art via an API directly.
  • All information (bills, calculations, offers, presentations, information material, reports, available advertising inventory, packages, etc.)
  • Basis for online booking
  • An elaborate system governing authorization/access rights flexibly and securely defines who has access and what data can be seen.

mai: The direct link to your advertising clients and agencies. All information. All data. Online Booking. In the cloud. 24/7. Secure and easy-to-use.

Main characteristics

Product categoryOrder management systems (OMSs)
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Service & communication portal for customers, online booking platform
Media assetsRadio
Delivery methodsLinear broadcast
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Client’s data

Additional resources & client testimonials

Functions and specifications

Learn more

mai is an efficient platform that lets us communicate quickly and easily with our agencies. The fact that we can also exchange documents and advertising in a wide range of formats in addition to the ability to communicate with as many people as we want is a great advantage.

--- Ralf Brachat, Managing Director, Swiss Radioworld AG


About the solution

amily: the audio advertising management system for convergent audio publishers and sales houses that focus on the linear and digital audio world

All in one system: integrated, comprehensive, efficient.

All departments, all functionalities, one workflow. Prepared for the convergence of audio advertising as well as for data-driven campaigns of the future – automatic and programmatic.

amily GmbH is currently the only provider in the D-A-CH region to offer a comprehensive and convergent management system for linear audio (FM, DAB+), digital audio (online audio, webcast), online advertising (banners and more), podcast and even print campaigns. Sales, CRM, campaign management, reporting and billing – combined all in one system.

amily. A success story

amily joins the market in 2001. In 2020, amily manages over 75% of the gross revenue of all audio marketers and radio stations in the D-A-CH countries. amily is also used by leading broadcasters, marketers and media houses in Europe.

The 30-member team in Hamburg and Munich has excellent IT know-how and a profound expertise in the advertising business for sales houses and publishers.

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Facts & functionalities

Key facts

  • Integrated: all functionalities in one system
  • Cross media: convergent audio advertising management, linear and digital
  • Distributed workflow: companies, divisions, employees
  • Comprehensive: wide range of functionalities and solutions
  • Connected: numerous interfaces to third-party systems
  • Tailor-made: high flexibility and adaptability



  • offers / orders
  • budgeting (customer/publisher)
  • CRM
  • calculations
  • mobile
  • sales projects
  • customer profiling


  • booking generator
  • inventory manager (road to automated advertising)
  • packages
  • pricing models
  • filler/jingles
  • detailed planning
  • contracts, agreements
  • commitments, kick-backs
  • discount management
  • data driven campaigns (with adremes)


  • quick reports
  • standard reports
  • graphic reports (
  • interface to BI
  • "Data Pump" (data warehouse)


  • agency accounting
  • reminders
  • sales representatives
  • commissions, kick backs
  • partner accounting
  • publisher accounting


  • radio automation systems
  • AdServer (bi-directional to AdsWizz, other AdServers for display, etc.)
  • data warehouse
  • planning
  • CRM (Salesforce, HubSpot, etc.)
  • accounting/taxes
  • media agencies

and more…

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Reporting and analytics solutions (for sales data)
Customer Relationship Management tools (CRM)
Media assetsRadio
Online audio
Simulcast radio streams
Delivery methodsLinear broadcast
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Product video

Additional resources & client testimonials

For more information on functionalities and specifications, please refer to the product website.

Learn more

“Thanks to amily, we have merged our former scheduling and CRM systems from different suppliers in a single system. The problems we used to have with interfaces are now a thing of the past. amily also gives us a modern tool with many features in both areas of use that let us work efficiently and in a structured way. The system implementation including all preparations was very structured and carried out with dedicated service.”

--- Thomas Pientka, Head of Sales, Radio Arabella Munich

Multiple audio channels, one advertising management system

With amily into the world of convergence

The pace of media convergence, the merging of linear and digital media, is accelerating ever faster. TV series are continued on the internet, newspaper publishers run successful internet portals, and numerous radio stations also offer podcasts, web radio or streaming platforms. There is very little sign of convergence, however, in the advertising business. Please see attachement advertorial

Learn more

Cross Audio Advertising

What does convergence mean for audio advertising?

The challenges to be faced in the future are obvious: Companies need to be ever more efficient to keep at least a step ahead of the competition. The audio business is no exception. But what do they need to do? Nico Aprile, Managing Director of aprile consulting and co-founder of amily, explains what convergence means and why it is becoming ever more important to the media industry.

Learn more