AdScanner – egta Tech Hub

Planning and Forecasting by AdScanner

We created an integrated planning & forecasting tool for TV media buying within our "Cockpit". It reflects audience presence across channels and time based on Big Data and a Sec-by-Sec Reach. With the forecasting and planning module we enable our clients to steer their campaigns ex-ante and allow them an optimal planning, forecasting and booking of TV campaigns on a real new quality level. In Germany the planning and forecasting tool will be connected to all saleshouses, agencies and advertisers can book directly their TV campaigns digitally. With our audience forecasting our clients can better allocate their budgets, improve their TV impact and can increase their campaign reach and targeting capabilities through statistical learnings to cluster households by their behaviour and to then predict their presence.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Data management platforms (DMPs) and customer data platforms (CDPs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
Media assets	Linear TV
Delivery methods	Linear broadcast Set-top-box (STB)
Target users	Media agencies Direct customers (advertisers)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

TV Sync by AdScanner

TV Sync is a time-based synchronization of digital campaigns and activities, either with own TV activity or with competitors’ TV ads. TV Sync enables advertisers to benefit from increasing second-screen usages by extending own TV campaigns into digital or by instantly reacting online to competitor TV campaigns.

Reduce the U-shape effect with TV sync.

The API connection developed for this purpose allows the usage of TV sync signals with live campaigns.

The video recognition tool identifies the ad in question (avg. delay 0,3 sec).

Product category	Inventory/yield optimization tools Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
Media assets	Linear TV
Delivery methods	Linear broadcast Set-top-box (STB)
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) Ad tech providers Media agencies
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

TV Match by AdScanner

TV Match is a GDPR conform product which enables Advertiser to match their campaigns with all other digital advertising channels via a 3^rd party data clean room solution. TV Match is a fully automated, cross-platform solution for building a bridge between TV usage data and Digital usage data ("match") for both campaign steering and direct activation on digital platforms. One of the most valuable use cases of ID matching is incremental reach: with the match in place, advertisers are able to understand who in their digital space has/has not seen an Ad on TV, and they use this info to steer for reach maximisation or story evolution. Others cases are storytelling where we utilize the 50+ profiles or just frequency capping.

TV Match is an agnostic product that is currently fed with our partner’s linear inventory. The product is in the late PoC Phase with our PoC partner Magnite, respresenting the SSP’s, and The Tade Desk, representing the DSP’s. The matching takes place on the transmitted IP addresses, clients wll receive a report from the 3^rd Party Data Clean Room according to their individual campaign strategy.

Product category	Inventory/yield optimization tools Supply-side platforms (SSPs) Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
Media assets	Linear TV VOD/OTT Streaming of linear TV channels
Delivery methods	Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for Mobile devices
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

TV Boost by AdScanner

TV Boost enables ongoing tracking of own and competitor TV campaigns within defined target group clusters, which can then be addressed digitally. We offer the possibility of optimizing TV campaigns in active flight and therefore:

Extend the Client‘s TV peaks
Fill up TV Gaps
React to TV peaks of all competitors

Digital campaigns are enriched with target group information and KPIs from classic TV & and these are then played out fully automatically via CTV, online, mobile & DOOH - with target group accuracy on a daily basis.

The release or the start/stop signals to the DSP are then automated from the AdScanner backend based on the defined KPI.

Product category	Inventory/yield optimization tools Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Automation of sales, programmatic Reporting and analytics solutions: status report option for downloading current planned vs. realisation status
Media assets	Linear TV
Delivery methods	Linear broadcast Set-top-box (STB)
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) Ad tech providers Media agencies
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

TV Analytics by AdScanner

Our award-winning approach – we answer crucial questions of TV advertising in a unique way:

WHAT IS SHOWN ON TV? Own video recogniotion algorithm for an automated detection of TV ads & content (TV ad harvesting)
WHO IS WATCHING? Audience behavior and data from 3.000.000+ IPTV households (audience measurement)

Based on this we offer Analytics Solutions through the AdScanner Cockpit (SaaS Tool), tailored Reports, Notifications and Data via API connection to different type of clients:

Advertisers: more control, improved marketing ROI
Agencies: Optimized buying strategies, increased efficiency
Channels: Business intelligence, sales-steering & optimization
Auditors are as well clients of TV Analytics

Clients are honouring the:

granularity of the data (Sec-by-Sec Reach)
power of big data through processing e.g. in Germany data from more than 1m HH
ability to segment according to 50+ profiles and to customize the profiles
rapid data availability, ad harvesting data available the second after broadcasted
user friendly and unified cockpit (spot and content data fully integrated)

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions: based on its TV ad harvesting and audience measurement, AdScanner offers the typical media KPIs aswell as some new KPI s for TV-Analytics: XRP (Exact Rating Points: AdScanner’s second by second precise measure for ad pressure), Net reach, OTS, VTR, AMR (%), ATS, ATV, Stickrates
Media assets	Linear TV VOD/OTT Streaming of linear TV channels
Delivery methods	Linear broadcast Set-top-box (STB) Apps for Mobile devices
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data