About the solution
Beeswax’s Bidder-as-a-Service™ (BaaS) is a scalable, customizable, cloud-based programmatic bidding platform.
BaaS offers a DSP functionality with the option to have full transparency, and ultimate control with ownership of users' data, and algorithms and strategies.
Contact representative:
Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com
Websites:
https://www.freewheel.com/
and
https://www.beeswax.com/
Main characteristics
| Product category | Ad servers Demand-side platforms (DSPs) Automation of sales, programmatic |
| Media assets | Linear TV VOD/OTT Streaming of linear TV channels Addressable TV |
| Delivery methods | Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access |
| Target users | Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming) |
| Data sources | Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data |
Additional resources
Discover insights, white papers, reports, events and much more on Beeswax's website (click here).
Discover The BaaS Platform
Beyond the DSP
Beyond the DSP: Why It's Time For Your Own Bidder” white paper is the marketers resource for why and how to switch to a DSP you have complete control over.
The Future of Digital Identity
“The Future of Digital Identity” is a critical issue in digital marketing. With the looming sunset of third party cookies, fragmentation of devices, and privacy regulations like GDPR, challenges of digital identity in advertising can seem overwhelming. Download the white paper to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.
A Guide to a Shifting TV Landscape
As viewers continue to trade in their traditional television sets for wifi-enabled, streaming devices, the opportunity for marketers and media companies to reach their target audiences with better, more relevant advertising is undeniable. The guide provides an overview of the shifting TV landscape and walks through the nuances of navigating this growing channel. Ultimately, the key to success lies in using programmatic to get the most of CTV's complex and fragmented environment. By working with multichannel partners that provide full data transparency, customization capabilities, and fair pricing models, sophisticated media buyers will be empowered to maximize the impact of their CTV strategy.
