Paulina – egta Tech Hub

The Marketer’s Operating System by Kochava

The Kochava Marketer’s Operating System (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers in one operational platform. Leading global brands across every industry and vertical trust Kochava to measure customer engagement across their mobile and connected app properties, attribute conversions & business outcomes to omni-channel media campaigns, and provide performance reporting and analytics that help marketers efficiently optimize their media spend for the highest ROI. Marketers benefit from Kochava’s plug-n-play integrations with thousands of media partners, super publishers, ad networks, and premium ad inventory providers to understand how their ad spend and campaign strategies drive business outcomes and revenue. Supported channels for measurement include, but are not limited to: mobile social and programmatic, web, display, video, influencers, streaming OTT & CTV, audio and podcast ads, premium CTV, out-of-home & digital-out-of-home, linear TV, owned media and more. With built-in privacy and consent management tooling, Kochava helps brands future-proof their advertising measurement strategy and integrate with the leading privacy-enhancing technologies. Additional products and features accessible to Kochava clients include: deep linking, ad fraud detection and prevention, predictive churn modeling, professional strategic services, and dynamic audience activation.

Product category	Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions (mobile app and connected app engagement data including: installs, in-app events [registrations, free trials, subscriptions, etc.] along with key app performance indicators [DAU, MAU, ARPU, RPU, LTV, Retention, etc.]; campaign performance reporting includes insights on: total ad impressions, clicks, conversions, conversion rate, multi-touch attribution, etc.) Attribution tools
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data

The Publisher’s Suite by Kochava

The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated ad inventory across leading platform-direct and publisher-direct offerings. It helps publishers and platforms deliver outcomes-based measurement for ad buyers spending on their premium inventory. The technology is used by major connected TV platforms like Roku, Vizio, LG, and Samsung for outcomes-based measurement on their endemic and FAST channel ad inventory. Additionally, major broadcast & streaming publishers including SKY, NBCUniversal, and Rakuten use the technology to provide outcomes-based performs for advertisers buying their premium inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV, the solution is applicable to retail media networks, in-game ads platforms, podcast advertising and other premium inventory.

Product category	Inventory/yield management tools Inventory/yield optimization tools Ad insertion decisioning engines Private marketplaces (PMPs), open exchanges Reporting and analytics solutions (reach, unique reach) Attribution tools
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data

The ads measurement technology is interoperable with leading mobile measurement partners (MMPs) commonly used by brands to measure their apps across connected devices, making it seamless for advertisers to see premium inventory performance alongside all other omni-channel media. The solution also provides seamless integration support for SMB clients and advertisers not using MMP solutions. Outcomes-based measurement helps advertisers connect the dots between their premium ad buys and business outcomes such as app installs, in-app engagements, website conversions, and more.

J-ET by Adwanted Group

J-ET was UK media’s first automated trading platform and now handles 95% of all national radio advertising. Jointly owned in the UK by The Radiocentre (the industry body for commercial radio in the UK), representing the station owners, and the IPA, representing media agencies, and operated impartially by Adwanted. Being industry owned but operated by an independent supplier ensures J-ET services the needs of both the buyers and sellers of audio campaigns.

Since its introduction, J-ET has reduced the amount of time spent planning, buying, and reconciling radio campaigns by around a third, for a trading cost of just 0.25%. The efficiencies it brings to buying and reconciling radio campaigns is estimated to account for an increase of 5% - 10% each year in commercial radio revenue.

J-ET handles all phases of the trading process from planning and briefing by the media agency, through to sales house proposals, negotiations and booking, with copy instructions and audio delivery (via J-ET’s sister company – Audiotrack), to reconciliation, which includes full reporting of what was booked against what was delivered against the campaign audience.

J-ET pulls together briefs, proposals, orders, and post-campaign information in one interface connecting with agency and owner subsidiary systems. A JICRIT campaign number (JCN) runs through the entire process allowing over 120 system integrations (across optimisation, finance, planning, scheduling, order management, CRM, trafficking) with 40+ API methods across 60+ companies.

The RAJAR audience API that powers J-ET, enabling users to measure their plans, bookings and delivered campaigns by the UK radio industry’s gold standard audience measurement, is able to:

Process over 1 million reach & frequency requests an hour
Validate over 6 million planned and booked spots, against more than 150 demographics
Reconcile 200,000 transmitted spots against 28 million audience listening events
Provide analysis across 5000+ campaigns

J-ET’s remit is to be accessible to all media owners, regardless of size and technical capability. J-ET has fully adaptable workflows to meet the requirements of any market and bespoke customisations for specific media owner requirements. J-ET has over a thousand users from both large and small media agencies, and broadcasters, consisting of planners and sales executives, as well as finance, senior management, scheduling and econometric teams. Media buying agencies and Media Owners have different views in J-ET, but the purpose is the same, to ensure data is exchanged in a secure environment.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Log-on and user consent solutions, identity graph components Data management platforms (DMPs) and customer data platforms (CDPs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Attribution tools
Media assets	Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

“J-ET has quietly underpinned radio trading and post campaign accountability for over 20 years and is constantly evolving to match user requirements on both the trading and buying side. The latest development is J-EX (J-ET Electronic Xchange) which can deliver proposals to planners and buyers within minutes of an agency brief being sent to the media owner. The average turnaround from brief to proposal has been reduced from hours to minutes with no human intervention required delivering the same levels of accountability as briefs delivered manually. J-ET constantly strives to make radio trading as simple and efficient as it can possibly be.”

--- Radiocentre

Media Pilot by Adwanted Group

Media Pilot is the leading software in France (TF1 Pub, M6 Publicité, Altice Media Ads & Connect, Canal+ Advertising, Radio France Publicité, beIN SPORTS...) for booking and billing advertising campaigns. It manages all types of media (television, radio, print, cinema, digital...) and campaigns (traditional, addressable, sponsorship, tailor-made operation, cross-media...).

Within a unique database, Media Pilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Reporting and analytics solutions Customer Relationship Management tools (CRM)
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

Media Pilot offers over 500 functionalities, numerous interfaces (ad copy delivery tools, mediaplanning software, TV/radio scheduling systems, adservers, accounting systems, data warehouse…) and a configuration tailored to the organization of each sales-house.

Media Pilot can be completed by additional modules :

Media CRM : business solution designed for sales and marketing teams to manage companies, contacts, tasks and cross-media quotes
Media API : webservices to make use of Media Pilot data in third-party systems like data warehouse
Media Services : self-serve plateform designed for advertising and media agencies to access and import campaign data (invoice, analytics, history…)
JAM : self-serve plateform with an embedded crossmedia allocator to supply media buyiers a media plan based on a brief (budget, period, targeted audience…) and Media Pilot’s inventory.

SSAI by Publica

Delivering poor user experience and losing out of ad revenue as a result is easily every publisher’s nightmare. However, with SSAI (Server Side Ad Insertion), also known as ad stitching, publishers have the ability to combine content and ads into a single stream before delivering it to the player.

The first company to offer SSAI and ad serving, Publica offers publishers the unique opportunity to power their streaming analytics with robust advertising data. By optimizing the stream of ads to deliver the highest quality available to the user, SSAI allows for the harmonization of content and ads into a seamless experience for viewers.

Pre-integrated with IAS Verification and supporting IAB ad-cert 2.0 initiative, Publica promotes a fraud-free and safer environment for the entire ecosystem. Publishers also gain the opportunity to leverage industry-unique the first SSAI solution to offer features such as viewability measurement and leverage IAS’ video classification AI.

Unified Auction by Publica

Historically when it comes to CTV inventory, direct sales have taken priority over programmatic - even if the CPMs are higher. As a result, money is left on the table.

With its Unified Auction solution, Publica provides the highest performing auction engine fully adapted for CTV, enabling publishers to orchestrate a true agnostic unified auction. Publishers are equipped to run high performing, price-based auctions between SSPs and direct campaigns, increasing competition and improving yield. By offering flexibility to prioritize private or direct deals depending on their specific business needs, Unified Auction places the power and control directly back into the hands of the seller.

As an alternative to the traditional waterfall method, this solution allows publishers to sell to the highest bidder, as opposed to whichever advertiser is first in line. By engaging in an OpenRTB Auction, they gain access to more demand - and hence more competition. Pre-integrated with more than 15 of the largest video SSPs, Publica streamlines the process of connecting with new buyers and facilitates immediate revenue generation.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad servers Reporting and analytics solutions
Media assets	VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

CTV Ad Server by Publica

Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the Ad Server allows for better management of inventory between directly sold ads and programmatic sold ads. Publishers now have a one stop shop to manage and sell campaigns on their own terms - creating competition with programmatic and ensuring maximum yield.

Within the Ad Server lives the Campaign Manager, with features to provide full ad-serving capabilities for direct and programmatic campaigns. By leveraging the flexibility of the Ad Server, publishers are able to easily manage their campaigns to meet their specific business needs and priorities. Through the platform, they can directly set those granular objectives for their campaigns, such as impression goals and pacing, and maintain progress tracking of overall performance. Read about Publica’s Unified Auction and SSAI products to learn more about how publishers can leverage Publica as their ultimate Ad Server to optimize and streamline their ad delivery.

But, it doesn’t stop there. Publica also provides the tools for users to maximize their campaign yield by ensuring that their buyers’ ads are being inserted in safe and suitable environments and targeted to the right people. With Audience Manager and Contextual Segment Manager, publishers can use first- or third-party data to create deals with bidders. This ensures that they are able to categorize their inventory accurately and monetize them programmatically across channels.

While still prioritizing a publisher’s maximum yield of inventory, Publica’s Ad Podding optimizes to deliver superior ad experience for buyers, sellers, and the end-users. Powered by AI, Ad Podding reads creatives in real-time to analyze the advertiser, category, and emotions to ensure 100% non-duplicative and non-competitive ad creatives within an ad break. In doing so, Ad Pods are optimized for revenue as they are.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Data management platforms (DMPs) and customer data platforms (CDPs) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Contextual data solutions
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

Streaming Radio Services by AIP

Scaling with SSAI

We enable radio stations to generate revenue from their content by managing the precise ad insertion into any digital audio content, whether it is for streaming audio or podcasts. It enables server-side ad insertion on major streaming servers while you can easily scale up the number of streams, listeners, session starts, and listening hours.

Optimized targeting

We offer multiple targeting parameters including demographic, location, device, user agent, format, and genre, regardless of audio type (live, linear, podcast, on-demand) or distribution platforms (mobile application, connected devices, aggregation services).

Superior end-user experience

Our technology enables dynamic and personalized insertion of radio advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.

Better performance & Reporting

We can serve ads to a desired target based on behavioral metrics, offer the ability to optimize ads based on performance, and scale ads from local to regional to national quickly. Advertisers will receive an enhanced product in an easily trackable and measurable format.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Log-on and user consent solutions, identity graph components Data management platforms (DMPs) and customer data platforms (CDPs) Clients’ data on-boarding infrastructure Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Attribution tools Contextual data solutions Customer Relationship Management tools (CRM)
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data

Monetiz by AIP

Our market-leading advertising services connect brands with engaged audiences, inventory and demand. We enable personalized, highly targeted ads that reach viewers via online video, Connected TV, and Addressable TV across all platforms and devices. Our holistic tech infrastructure enables advertisers to benefit from both traditional direct and programmatic buying.

With our 360-degree vision, we support you as an outsourced team of experts in OTT/CTV advertising. We offer comprehensive solutions for holistic inventory and demand channel management you need to strategically grow your business. Our dedicated team ensures you have the right strategies in place to target premium publishers, reach exclusive audiences and gain access to direct deals. We manage all end-to end operations, including ad ops and tech support.

We can sell inventory with our Monetiz Services, sell unsold inventory with our Backup SSP Service or manage the entire ad sales process to increase fill rate and ad revenue. Together with our SSPs we pick the highest bids, but also the most relevant ads to serve your content. Keep full transparency and complete control over ad inventory at all levels, including optimization of ad spaces, monetization of unsold inventory, and competitive pricing with premium buyers.

Product category	Ad insertion stitching solutions Creatives management tools (eg. transcoder solutions, ad copy delivery and verification tools) Ad sales services for OTT & FAST
Media assets	VOD/OTT Streaming of linear channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Set-top-box HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Client data

MediaPixel by AIP

Ad Insertion Platform offers a powerful advertising cloud transcoding web portal interface, MediaPixel.Media, which has been specifically designed for Ad Sales houses, Production companies, Operators and Broadcasters. It offers flexible workflows for ad delivery, which can be defined and adapted by the customer. It provides multiple delivery methods, and you can choose between automatic or manual ingest using UI.

The platform provides a robust cloud-based service and is able to manage a wide scope of formats from MXF for broadcasters to HLS, MPEG-DASH or mp4 for OTT usage. If you would like to know more about our pricing and services, or if you are a broadcaster or publisher who would like to add your specifications to our platform free of charge, don’t hesitate to contact us - just send us your specification and you’ll be added for free!

Product category	Creatives management tools (eg. transcoder solutions, ad copy delivery and verification tools)
Media assets	Linear TV VOD/OTT Streaming of linear channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data

Product category	Ad insertion decisioning engines Ad insertion stitching solutions Reporting and analytics solutions
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Channels/stations (programming)

About the product

Main characteristics

Fratured clients cases

Spotify Drives Incremental Lift for McDonald’s with Custom Campaign Strategy

The Balance Between Being Individualistic and Brand-Centric

Univision Powers Voter Engagement with SmartLinks for TV

Additional resources

OTT & CTV: Trends, Developments and Opportunities

Omni-Channel Marketing Solutions for Media & Entertainment

Omni-channel Marketing Solutions to drive Acquisition & Reengagement

Omni-Channel Marketing Solutions for Advertisers

Connected TV (CTV) and OTT Analytics & Attribution

Kochava OTT & CTV Measurement Video

About the product

Main characteristics

Other functionalities

Featured clients cases

Frameplay Powers Intrinsic In-Game Ad Attribution with Kochava

Kochava announces partnership with DanAds

Kochava Publisher’s Suite Selected by Major Industry Publishers

Additional resources

Power Outcomes-based Measurement for Your Premium Ad Inventory

Kochava Publisher’s Suite Deck

Powering Outcomes-based Measurement for Premium Ad Inventory

About the product

Functionalities

Main characteristics

Clients’ testimonials

Additional resources

About the product

Main characteristics

Functionalities

Clients

About the product

Main characteristics

About the product

Main characteristics

About the product

Main characteristics

About the product

Functionalities

Main characteristics

About the product

Main characteristics

About the product

Main characteristics