Streamhub

About the product

Streamhub is a multi-audience measurement, analysis & data management platform for the Video/TV ecosystem. We help Broadcasters, OTT operators and digital first publishers to maximise the value of their 1st party data through three key product areas.

Contact representative:

E: bizdev@streamhub.co.uk
Website:
https://streamhub.co.uk/

Data Management

Streamhub offers a range of data management solutions, as a service, to help ensure that any desired data can be collected, cleaned, enhanced and organised in order to provide a unified experience in Analytics and Activate. This extends further into our external APIs which can be used to easily port data seamlessly between Streamhub and other destinations:

  • Tag agnostic collection
  • Cleansing & enrichment
  • 1st / 3rd party data fusion
  • API externalisation

Analytics

Our flexible analytics dashboards are highly customisable and accessible for users of any ability, from occasional to super users. Analytics enables Broadcasters and video focussed publishers to access a unified comparison of audience viewing data from all platforms. Custom methodologies and panel data can also be incorporated for a more bespoke solution that suits any existing corporate standards or procedures. Some of the key features:

  • Content / Ad / Audience/ QoS reports
  • Panel Reach & Frequency metrics
  • Blended custom metrics
  • Device & People based

Activate

A video focussed DMP designed to supercharge the OTT Advertising ecosystem, Activate enables users to create hyer granular, viewing contextual audience segments in an intuitive way - making it accessible to Marketing, Ad sales or data science/ research teams. Segments can then be pushed out to third party platforms (ad servers, marketing automation tools, CRM systems, custom storage locations) for targeting and activation purposes. 1st party viewing data can be combined with 2nd/3rd party data to further optimise segmentation. Key features:

  • Private cleanroom
  • Viewing-defined segmentation
  • Multi-touch point attribution
  • Forecasting

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Data management platforms (DMPs) and customer data platforms (CDPs)
Clients’ data on-boarding infrastructure
User experience personalization and optimization tools, content discovery and recommendation solutions
Reporting and analytics solutions
Contextual data solutions
Media assetsVOD/OTT
Streaming of linear TV channels
Online audio
Podcasting
Delivery methodsSet-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Additional resources

For more information on Streamhub's features and use cases, please visit Streamhub's website.

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OpenWrap by Pubmatic

About of the product

Video and streaming TV consumption is at an all time high due to changing viewing habits. This surge has created opportunities for both streaming content publishers and advertisers, yet programmatic OTT inventory remains limited. To surmount the challenges of selling inventory via traditional methods, now is the time to choose flexible, dynamic and transparent buying models to grow OTT scale and engagement.

OpenWrap for OTT enables CTV/OTT publishers to fully maximise revenue, operational efficiency and user experience. The Prebid-powered unified bidding solution that centralises 100% of direct and programmatic demand in a server-side parallel auction. This allows response to real-time changes in viewer behavior and creates flexible opportunities for new demand, while maximising yield.

Contact representative:

Hitesh Bhatt
Director, CTV/OTT - EMEA, PubMatic
E: Hitesh.Bhatt@pubmatic.com
Website:
https://pubmatic.com/products/openwrap-ott/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Supply-side platforms (SSPs)
Log-on and user consent solutions, identity graph components
Data management platforms (DMPs) and customer data platforms (CDPs)
Ad insertion decisioning engines
Ad insertion stitching solutions
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Reporting and analytics solutions
Contextual data solutions
Media assetsVOD/OTT
Streaming of linear TV channels
Delivery methodsSet-top-box (STB)
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Benefits of the product

  • Maximise revenue through unique demand:Flatten the waterfall & leverage any demand source
  • Unbiased approach with agnostic demand: No particular type of demand source gets any sort of advantage over the other
  • Drive operational efficiency and control:Get time back, with transparency to see everything
  • Deliver premium viewer experiences: Reduce latency & provide addressable signals

Client’s testimonial

"PubMatic’s OpenWrap OTT technology prioritizes the viewer experience while also delivering header bidding auction dynamics that can help us maximize ad performance for our clients. We’re also thrilled that PubMatic’s solution is built on Prebid, which allows for more transparency, flexibility, and integration opportunities so we can continue providing a safe streaming environment for families."

--- Daniel Riddell, CTO, Kidoodle

Additional resources

Agency Scales OTT Reach 14x from PubMatic Unified Auctions (case study)

In order to determine the efficiency and scale benefits of OTT header bidding, a leading agency conducted a head-to-head test of PubMatic’s OpenWrap OTT header bidding wrapper and a tag-based integration from video- and CTV-specialist another SSP that specializes in video and CTV. Both deals were set up via a single Deal ID from the same publisher for testing consistency. PubMatic’s OpenWrap OTT header bidding wrapper outperformed the tag-based integration across all categories for this agency.

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Features, success stories & resources

More information about OpenWrap can be found on Pubmatic's website.

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xG Linear by Imagine

About the product

Innovative, Efficient, Scalable Traffic for MVPDs 

Today’s onslaught of OTT and digital entrants makes maintaining and growing market share challenging. Continuing to deliver broadcast quality content to your consumer wherever and whenever they want it. The key is doing all of this while ensuring you are leveraging all monetization opportunities.

xG Linear™, from Imagine Communications, is an enterprise-level advertising campaign management service designed to help customers grow their revenues and meet the challenges of the ever-changing television advertising marketplace. It offers the ability to streamline workflows, automate copy, and optimize schedules from an easy to use web-based user interface. xG Linear’s new Mission Control home page brings all the data users need right to their fingertips and provides real-time status monitoring of key processes and daily operational milestones to ensure peak performance across all workflow components.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Ad insertion decisioning engines
Media assetsLinear TV
Streaming of linear TV channels
Delivery methodsLinear broadcast
Target usersChannels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners

SureFire by Imagine

About the product

Increase Revenue. Control Quality. Lower Costs.

Premium Ad Decisioning for OTT:

SureFire broadcast quality video ad server is an ad decisioning solution for OTT, leveraging common broadcast rules and audience data across VOD and addressable linear platforms.

It enhances and expands the digital monetization functionality of Imagine’s unified monetization platform, providing cross-platform ad sales, traffic and billing to maximize revenue and control quality.

Highlights:

  • Automate: Integrate with leading ad traffic systems.
  • Broadcast Quality: Control brand rules, restrictions, separation, and frequency.
  • Targeting: Leverage your rich 1st and 3rd party audience data.
  • Cloud-Native: Scalability and flexibility of cloud-based architecture.

SureFire enables media companies to offer the same premium viewing and advertising experience on VOD and addressable linear that is offered today on traditional linear.

By connecting SureFire to a cross-platform traffic system, such as industry-leading Landmark platform, media companies can now sell and fulfill campaigns across their entire audience with the same control, quality and rules to maximize revenue while saving money by eliminating silos.

Addressable advertising needs broadcast quality ad decisioning:

Linear Addressable:

  • Linear schedule targeted ad replacement
  • OTT & ATSC 3.0 compatible

VOD Addressable:

  • Targeted VOD ad decisioning
  • Broadcast quality checks and control

FAST Channels:

  • Targeted ads placed in FAST streams
  • Linear-like experience
  • Broadcast quality checks and control

Linear Parity:

  • Traffic system makes OTT ad decisions
  • Linear-like localized experience
  • Broadcast quality checks and control

Main characteristics

Product categoryAd servers
Ad insertion decisioning engines
Media assetsVOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsHBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Landmark Rights & Scheduling by Imagine

About of the product

Advanced Planning, Rights, and Scheduling 

Landmark™ Rights & Scheduling combines planning, rights management, and scheduling for the omni-platform world in a streamlined, workflow-oriented solution. Manage the rapid expansion of delivery platforms with scheduling tools for traditional linear playlists and nonlinear services such as catch-up, OTT, and delivery to mobile devices. The comprehensive scheduling engine provides the tools to create single or multichannel presentation schedules, combining program content, interstitials, commercials, and promotions into a single, frame-accurate playlist.

Get the most from your programming assets with extensive rights, scheduling, and planning tools that enable you to optimize your schedule, reach viewers on every platform, and maximize your profits.

Main characteristics

Product categoryRights management
Scheduling
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners

Benefits of the product

  • Unified solution for linear and nonlinear/on-demand scheduling in a single system
  • Advanced omni-platform rights, scheduling and traffic optimizes content usage and maximizes revenue
  • Automated features and seamless integration with MAM, sales, playout and financial systems
  • Extensive planning tools maximize rights usage
  • Flexible management of promos, commercials and interstitials
  • Integration layer API for seamless real-time data exchange in the broadcast system landscape
  • Advanced reporting and compliance

Main features

  • Base Data (Channel) – business critical
  • Program Planning – sophisticated planning and EPG
  • Promo Management – dynamic promo creation, versioning and scheduling
  • Presentation Scheduling – automated and efficient presentation scheduling
  • Rights Management – contracts and rights tracking for linear and non-linear
  • Material Management – workflow driven material management
  • Financial Control – full financial reporting and multi-method amortization

Landmark Sales by Imagine

About the product

Broadcast and Multimedia Ad Sales and Commercial Scheduling 

Today’s media environment is challenging, particularly from an advertising sales perspective. Advertisers want placement across myriad multimedia delivery modes — traditional broadcast, digital, new media, mobile, and more. Campaigns are becoming increasingly complex, advertisers are demanding new levels of accountability — and at the same time, you are charged with maximizing revenue and optimizing the use of inventory. Landmark™ Sales can help you manage the challenges and experience the rewards of this multifaceted selling environment.

Landmark Sales manages billions of dollars of advertising inventory for leading media companies around the world. The system (also available as a cloud-based, fully managed service) executes advertising campaigns across multichannel, multimedia environments and provides total control over available inventory to ensure efficient and effective time utilization. Whether you are a nimble cross-media sales operation, regional network or large-scale multichannel operator, the powerful campaign-led approach provides automatic spot placement for audience-, line-, and spot-based ad sales.

Landmark Sales provides a comprehensive solution to monetize audiences across platforms, with the tools and visibility to strategically drive revenue growth and streamline operations.

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Supply-side platforms (SSPs)
Ad insertion decisioning engines
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Benefits of the product

  • Maximize revenue by optimizing available airtime and making the most efficient use of your advertising inventory
  • Optimize spot placement across demographics, geographic regions, channels, dayparts, programs, and rates
  • Run seamless campaigns covering commercials, promotions, sponsorship, VOD, production, barter, and online
  • Manage more channels with less overhead, streamline multichannel management to enable local selling methodologies, currencies, and regulations
  • Deliver audience-, line-, and spot-based inventory optimization — also available in the cloud with a full, managed service offering
  • Enhance business throughput, improve your workflow and increase accuracy with automated tools for ratings prediction, spot booking, copy allocation, sequencing, and as-run reconciliation
  • Deliver integrated, interactive, real-time operational reporting for ROI analysis, sales support and in-depth financials
  • Link seamlessly to Landmark™ Rights & Scheduling and a wide range of third-party applications to create a comprehensive, integrated business system encompassing planning, scheduling, sales, and

Additional resources

Landmark Sales as a managed service

New Cloud-based, Fully Managed Service: As the industry evolves, we continue to enhance this proven solution to better meet your business needs. In response to market demand, we are pleased to introduce a new cloud-based, fully managed service offering for Landmark Sales, which will enable our customers to:

  • Reduce risk, workload and TCO
  • Count on predictable pricing and costs
  • Free staff to focus on your business ― not on IT infrastructure

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GamePlan by Imagine

About the product

GamePlan optimizes over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.

  • Built with open APIs and can easily integrate with any scheduling, traffic or campaign tool.
  • Enables an optimal hybrid operation, where you can manually place spots in premium inventory and automate the placement of everything else.
  • Allows you to optimize over 30,000 spots a minute with the flexibility to easily tune your KPIs and delivery variables, so campaigns are truly working for you and your customers.

Main characteristics

Product categoryInventory/yield optimization tools
Media assetsLinear TV
Delivery methodsLinear broadcast
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Benefits of the product

Maximize Revenue

  • Sell placements by spot or audience. Reach optimal yield in a seamless hybrid model: hand-held premium inventory with a constantly re-optimized long-tail.

Optimize Inventory Utilization

  • Deliver your audience commitments with quality campaigns and minimized audience wastage.

Minimize Cost

  • Easily scale your operations and eliminate the “Makegood Tax” with full automation of campaign delivery

Client cases

Nine Networks (Australia): Heading Toward a Platform-Agnostic Ad Training Future

Nine Network is one of the largest free-to-air broadcasters in Australia, operating four OTA channels across five markets, as well as a streaming video platform, 9Now, which allows viewers to watch programs from Channel 9, 9Go!, 9Gem and 9Life on demand, whenever and wherever they want.

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Broadcast Master by Imagine

About the product

Broadcast Management Suite for Sales, Scheduling, Media, and Finance 

Broadcast Master™ is a flexible, cost-effective system for growing television operations. The comprehensive suite of modular and scalable rights, sales, scheduling, and media management solutions enables broadcasters to drive productivity and revenue with the tools to automate and manage your daily operations, allowing you to focus on the business of broadcasting.

Maximize efficiency, enhance your company’s image, and deliver quality services for your advertisers and agencies. With a range of flexible tools, Broadcast Master enables you to easily launch new channels, develop exciting new revenue sources, including product placements and secondary event messaging, and optionally manage nonlinear and catch-up scheduling.

Main characteristics

Product categoryInventory/yield management tools
Order management systems (OMSs)
Media assetsLinear TV
Delivery methodsLinear broadcast
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners

AdConnections by Imagine

About the product

Web-Based Sales, Research, and Proposals 

AdConnections™ delivers broadcast sales technology. The system provides web-based research and proposal tools to give you a competitive advantage in the marketplace. Its cloud technology offers immediate, real-time access to avails, packages, pending, and report features. The system is accessible from anywhere, anytime with just a web browser, and the relational database ensures that all updates are immediately accessible to your sales team without disrupting workflow.

Your sales team can respond immediately to out-of-area clients, last-minute requests or changes for avails and packages, and email them along with your favorite one-sheets.

Your data is secure — there are no system overloads, downtime or waiting for installations or upgrades. There is also no competition for computer access while books are loaded or inventory is being maintained.

Main characteristics

Product categoryAd sales and proposals
Media assetsLinear TV
Delivery methodsLinear broadcast
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners

Product benefits

  • Manage advertising across traditional, web, and multimedia
  • Maximize inventory and increase profits with real-time access to avails, packages, pending, and reporting
  • Scale the system to your needs and expand as you grow
  • Centralize on a single database and system to lower operational costs
  • Deploy your way in the cloud, hosted, or on-premises

Product features

Avails Master

  • Real-time pending activity
  • Ability to assign accounts from/to salesperson
  • Quick search capabilities by agency/advertiser/salesperson/flight dates/dayparts

Customer Relationship Manager (CRM)

  • Agency, Advertiser, Product Category, and Buyer

Avails/Packages

  • Customize each program to look at multiple spot lengths and books
  • Create weekly packages for up to 100 weeks and daily packages up to 100 days
  • Estimate and negotiate ratings for your station or the market on the fly
  • Multiple book averages on the fly
  • Attach important one-sheets to programs and email them to the buyer
  • Email directly from an avail and package
  • View multiple flights, books, demos and lengths all at once; no need to toggle between screens
  • Create a package/schedule in a calendar view
  • Move packages to orders in real time
  • Hide/show columns and rows
  • Print summary by station, flight, daypart, length, month and quarter
  • Auto build package by budget or GRPs
  • Add, delete, hide, clone, merge, move, copy rates and/or adjust multiple flights in one move
  • Recover weeks or days in flight management
  • Combine programming within or across dayparts to maximize inventory and increase selling power

Real-Time Communication

  • Extensive integrations with multiple third-party traffic systems
  • Real-time help with AdConnections “Send Message” feature
  • Access to training and client service by phone or through AdConnections online Meeting Center

MYDAS by Cataneo

Name of the product

Cataneo’s MYDAS Advertisement Sales platform manages the total lifecycle of the Ad Sales process on the supply side, linear TV channels, websites, VOT/OTT, radio and print or Out of Home.  It is structured as a cohesive set of modules: Inventory, Traffic, Campaign and Sales. The solution covers all types of ad sales in any media, and already has integrations in place to many 3rd party systems, including Google Ad Manager, FreeWheel, and WHATS’On.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060
E: robin.gould@cataneo.de
Website: https://www.cataneo.de/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Order management systems (OMSs)
Ad sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Reporting and analytics solutions
Customer Relationship Management tools (CRM)
Media assetsLinear TV
VOD/OTT
Radio
Online audio
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesThird-party data from independent data vendors and other partners
Client’s data

Clients

Ad Traffic & Sales Management

Ad Traffic & Sales Management

Ad Traffic & Sales Management

Additional resources

For more information on MYDAS please refer to the dedicated product section on Cataneo's website.

Learn more