Paulina – egta Tech Hub

aireal. revenue.wizard

The revenue.wizard offers comprehensive insights into advertising campaigns on publisher- and marketer inventory by providing key performance indicators (KPIs), revenue tracking, and inventory utilization metrics – all in realtime. booking.wizard will analyse demand streams connected to a station, a network of stations or any other inventory source – both IP and terrestrial – and provide analytics for inventory utilization, advertiser/buyer metrics as well as means to directly adjust floor prices, inventory allocation and demand stream prioritization. aireal revenue.wizard empowers publishers and associated marketers to effectively monitor and optimize their inventory and demand sources, ensuring a deeper understanding and better control over their audio sales strategies and channels. Aireal booking wizard integrates deeply with aireal SSP and booking.wizard but other data sources can be connected likewise.

Product category	Inventory/yield management tools Inventory/yield optimization tools Automation of sales, programmatic Reporting and analytics solutions (revenue stream analytics)
Media assets	Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for desktops Apps for mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

aireal. booking.wizard

The booking.wizard simplifies the process of booking, managing, delivering, and placing advertisements across audio broadcast and online audio channels. As a first of its kind, it allows publishers, marketers, and advertisers to easily handle their ad campaigns with the same ease as managing a social media campaign – no matter the audio channel. Aiming at big agencies for national bookings, local marketers for inhouse sales activities and publishers for their direct client relationships, aireal booking.wizard is both easy to use as well as powerful in its feature set. Aireal booking.wizard works for any audio inventory, both IP and terrestrial. This new tool streamlines the workflow, including ad creation and approval, making omnichannel audio ad booking more accessible and efficient than ever before.

Product category	Order management systems (OMSs) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Creatives management tools Reporting and analytics solutions Integrated system to create audio ads via AI and directly include them into a campaign booked by the client (incl. approval process through publisher staff; web based)
Media assets	Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for desktops Apps for mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

aireal Audio SSP

The Audio SSP by aireal. integrates online (streaming) and broadcast audio inventories (e.g. FM, DAB+) into a single supply platform, streamlining demand operations with DSPs, trading desks, and exchange platforms. This full-service solution automates everything from inventory management to real-time ad delivery and reporting, enabling efficient, data-driven audio advertising campaigns across all channels. For inventory connection, aireal Audio SSP works with existing, market leading inhouse trafficking and playout systems as well as cloud based audio playout technologies. Inventories from these publisher systems can be chanalized into different demand channels in realtime, facilitating programmatic standard API languages for broad interoperability with DSPs on the agency side. For data enrichment, the SSP can use data sources like 1^st party data or information from market surveys to enrich publisher inventory value increase as well as targeting purposes in the DSP.

Product category	Inventory/yield management tools Inventory/yield optimization tools Supply-side platforms (SSPs) Ad servers Ad insertion decisioning engines Automation of sales, programmatic Private marketplaces (PMPs), open exchanges
Media assets	Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

The Marketer’s Operating System by Kochava

The Kochava Marketer’s Operating System (m/OS) seamlessly integrates omni-channel marketing solutions for advertisers in one operational platform. Leading global brands across every industry and vertical trust Kochava to measure customer engagement across their mobile and connected app properties, attribute conversions & business outcomes to omni-channel media campaigns, and provide performance reporting and analytics that help marketers efficiently optimize their media spend for the highest ROI. Marketers benefit from Kochava’s plug-n-play integrations with thousands of media partners, super publishers, ad networks, and premium ad inventory providers to understand how their ad spend and campaign strategies drive business outcomes and revenue. Supported channels for measurement include, but are not limited to: mobile social and programmatic, web, display, video, influencers, streaming OTT & CTV, audio and podcast ads, premium CTV, out-of-home & digital-out-of-home, linear TV, owned media and more. With built-in privacy and consent management tooling, Kochava helps brands future-proof their advertising measurement strategy and integrate with the leading privacy-enhancing technologies. Additional products and features accessible to Kochava clients include: deep linking, ad fraud detection and prevention, predictive churn modeling, professional strategic services, and dynamic audience activation.

Product category	Data management platforms (DMPs) and customer data platforms (CDPs) Reporting and analytics solutions (mobile app and connected app engagement data including: installs, in-app events [registrations, free trials, subscriptions, etc.] along with key app performance indicators [DAU, MAU, ARPU, RPU, LTV, Retention, etc.]; campaign performance reporting includes insights on: total ad impressions, clicks, conversions, conversion rate, multi-touch attribution, etc.) Attribution tools
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data

The Publisher’s Suite by Kochava

The Kochava Publisher’s Suite provides clear-labeled ad measurement tech for owned and operated ad inventory across leading platform-direct and publisher-direct offerings. It helps publishers and platforms deliver outcomes-based measurement for ad buyers spending on their premium inventory. The technology is used by major connected TV platforms like Roku, Vizio, LG, and Samsung for outcomes-based measurement on their endemic and FAST channel ad inventory. Additionally, major broadcast & streaming publishers including SKY, NBCUniversal, and Rakuten use the technology to provide outcomes-based performs for advertisers buying their premium inventory. While the initial adoption of Publisher’s Suite has largely been focused around OTT and CTV, the solution is applicable to retail media networks, in-game ads platforms, podcast advertising and other premium inventory.

Product category	Inventory/yield management tools Inventory/yield optimization tools Ad insertion decisioning engines Private marketplaces (PMPs), open exchanges Reporting and analytics solutions (reach, unique reach) Attribution tools
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data TAM/RAM data

The ads measurement technology is interoperable with leading mobile measurement partners (MMPs) commonly used by brands to measure their apps across connected devices, making it seamless for advertisers to see premium inventory performance alongside all other omni-channel media. The solution also provides seamless integration support for SMB clients and advertisers not using MMP solutions. Outcomes-based measurement helps advertisers connect the dots between their premium ad buys and business outcomes such as app installs, in-app engagements, website conversions, and more.

J-ET by Adwanted Group

J-ET was UK media’s first automated trading platform and now handles 95% of all national radio advertising. Jointly owned in the UK by The Radiocentre (the industry body for commercial radio in the UK), representing the station owners, and the IPA, representing media agencies, and operated impartially by Adwanted. Being industry owned but operated by an independent supplier ensures J-ET services the needs of both the buyers and sellers of audio campaigns.

Since its introduction, J-ET has reduced the amount of time spent planning, buying, and reconciling radio campaigns by around a third, for a trading cost of just 0.25%. The efficiencies it brings to buying and reconciling radio campaigns is estimated to account for an increase of 5% - 10% each year in commercial radio revenue.

J-ET handles all phases of the trading process from planning and briefing by the media agency, through to sales house proposals, negotiations and booking, with copy instructions and audio delivery (via J-ET’s sister company – Audiotrack), to reconciliation, which includes full reporting of what was booked against what was delivered against the campaign audience.

J-ET pulls together briefs, proposals, orders, and post-campaign information in one interface connecting with agency and owner subsidiary systems. A JICRIT campaign number (JCN) runs through the entire process allowing over 120 system integrations (across optimisation, finance, planning, scheduling, order management, CRM, trafficking) with 40+ API methods across 60+ companies.

The RAJAR audience API that powers J-ET, enabling users to measure their plans, bookings and delivered campaigns by the UK radio industry’s gold standard audience measurement, is able to:

Process over 1 million reach & frequency requests an hour
Validate over 6 million planned and booked spots, against more than 150 demographics
Reconcile 200,000 transmitted spots against 28 million audience listening events
Provide analysis across 5000+ campaigns

J-ET’s remit is to be accessible to all media owners, regardless of size and technical capability. J-ET has fully adaptable workflows to meet the requirements of any market and bespoke customisations for specific media owner requirements. J-ET has over a thousand users from both large and small media agencies, and broadcasters, consisting of planners and sales executives, as well as finance, senior management, scheduling and econometric teams. Media buying agencies and Media Owners have different views in J-ET, but the purpose is the same, to ensure data is exchanged in a secure environment.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Log-on and user consent solutions, identity graph components Data management platforms (DMPs) and customer data platforms (CDPs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Attribution tools
Media assets	Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

“J-ET has quietly underpinned radio trading and post campaign accountability for over 20 years and is constantly evolving to match user requirements on both the trading and buying side. The latest development is J-EX (J-ET Electronic Xchange) which can deliver proposals to planners and buyers within minutes of an agency brief being sent to the media owner. The average turnaround from brief to proposal has been reduced from hours to minutes with no human intervention required delivering the same levels of accountability as briefs delivered manually. J-ET constantly strives to make radio trading as simple and efficient as it can possibly be.”

--- Radiocentre

Adwanted MediaPilot

Adwanted MediaPilot is the leading software in France (TF1 Pub, M6 Publicité, Altice Media Ads & Connect, Canal+ Advertising, Radio France Publicité, beIN SPORTS...) for booking and billing advertising campaigns. It manages all types of media (television, radio, print, cinema, digital...) and campaigns (traditional, addressable, sponsorship, tailor-made operation, cross-media...).

Within a unique database, Adwanted MediaPilot references all the information necessary for the activity of sales houses (customers, media, rates, sectors, audiences, creatives, etc.) and enables to manage the entire cycle of their advertising campaigns.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad sales and booking portals for clients, demand-side platforms (DSPs) Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Reporting and analytics solutions Customer Relationship Management tools (CRM)
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV Radio Online audio Simulcast radio streams Podcasting
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners

Media Pilot offers over 500 functionalities, numerous interfaces (ad copy delivery tools, mediaplanning software, TV/radio scheduling systems, adservers, accounting systems, data warehouse…) and a configuration tailored to the organization of each sales-house.

Media Pilot can be completed by additional modules :

Media CRM : business solution designed for sales and marketing teams to manage companies, contacts, tasks and cross-media quotes
Media API : webservices to make use of Media Pilot data in third-party systems like data warehouse
Media Services : self-serve plateform designed for advertising and media agencies to access and import campaign data (invoice, analytics, history…)
JAM : self-serve plateform with an embedded crossmedia allocator to supply media buyiers a media plan based on a brief (budget, period, targeted audience…) and Media Pilot’s inventory.

SSAI by Publica

Delivering poor user experience and losing out of ad revenue as a result is easily every publisher’s nightmare. However, with SSAI (Server Side Ad Insertion), also known as ad stitching, publishers have the ability to combine content and ads into a single stream before delivering it to the player.

The first company to offer SSAI and ad serving, Publica offers publishers the unique opportunity to power their streaming analytics with robust advertising data. By optimizing the stream of ads to deliver the highest quality available to the user, SSAI allows for the harmonization of content and ads into a seamless experience for viewers.

Pre-integrated with IAS Verification and supporting IAB ad-cert 2.0 initiative, Publica promotes a fraud-free and safer environment for the entire ecosystem. Publishers also gain the opportunity to leverage industry-unique the first SSAI solution to offer features such as viewability measurement and leverage IAS’ video classification AI.

Unified Auction by Publica

Historically when it comes to CTV inventory, direct sales have taken priority over programmatic - even if the CPMs are higher. As a result, money is left on the table.

With its Unified Auction solution, Publica provides the highest performing auction engine fully adapted for CTV, enabling publishers to orchestrate a true agnostic unified auction. Publishers are equipped to run high performing, price-based auctions between SSPs and direct campaigns, increasing competition and improving yield. By offering flexibility to prioritize private or direct deals depending on their specific business needs, Unified Auction places the power and control directly back into the hands of the seller.

As an alternative to the traditional waterfall method, this solution allows publishers to sell to the highest bidder, as opposed to whichever advertiser is first in line. By engaging in an OpenRTB Auction, they gain access to more demand - and hence more competition. Pre-integrated with more than 15 of the largest video SSPs, Publica streamlines the process of connecting with new buyers and facilitates immediate revenue generation.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Ad servers Reporting and analytics solutions
Media assets	VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

CTV Ad Server by Publica

Open, transparent, and demand agnostic, Publica’s CTV Ad Server provides the tools to maximize publisher revenue and optimize the overall viewer experience. Strategically sitting between publishers and SSPs, the Ad Server allows for better management of inventory between directly sold ads and programmatic sold ads. Publishers now have a one stop shop to manage and sell campaigns on their own terms - creating competition with programmatic and ensuring maximum yield.

Within the Ad Server lives the Campaign Manager, with features to provide full ad-serving capabilities for direct and programmatic campaigns. By leveraging the flexibility of the Ad Server, publishers are able to easily manage their campaigns to meet their specific business needs and priorities. Through the platform, they can directly set those granular objectives for their campaigns, such as impression goals and pacing, and maintain progress tracking of overall performance. Read about Publica’s Unified Auction and SSAI products to learn more about how publishers can leverage Publica as their ultimate Ad Server to optimize and streamline their ad delivery.

But, it doesn’t stop there. Publica also provides the tools for users to maximize their campaign yield by ensuring that their buyers’ ads are being inserted in safe and suitable environments and targeted to the right people. With Audience Manager and Contextual Segment Manager, publishers can use first- or third-party data to create deals with bidders. This ensures that they are able to categorize their inventory accurately and monetize them programmatically across channels.

While still prioritizing a publisher’s maximum yield of inventory, Publica’s Ad Podding optimizes to deliver superior ad experience for buyers, sellers, and the end-users. Powered by AI, Ad Podding reads creatives in real-time to analyze the advertiser, category, and emotions to ensure 100% non-duplicative and non-competitive ad creatives within an ad break. In doing so, Ad Pods are optimized for revenue as they are.

Product category	Inventory/yield management tools Inventory/yield optimization tools Order management systems (OMSs) Supply-side platforms (SSPs) Data management platforms (DMPs) and customer data platforms (CDPs) Ad servers Ad insertion decisioning engines Ad insertion stitching solutions Automation of sales, programmatic Private marketplaces (PMPs), open exchanges User experience personalization and optimization tools, content discovery and recommendation solutions Creatives management tools Reporting and analytics solutions Contextual data solutions
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Sales houses/commercial branches of broadcasters (sales) Channels/stations (programming)
Data sources	Broadcaster first-party data Third-party data from independent data vendors and other partners Client’s data

Product category	Ad insertion decisioning engines Ad insertion stitching solutions Reporting and analytics solutions
Media assets	Linear TV VOD/OTT Streaming of linear TV channels Addressable TV
Delivery methods	Linear broadcast Set-top-box (STB) HBBTV/ATSC on connected TVs Apps for connected TVs Apps for desktops Apps for Mobile devices Browser access
Target users	Channels/stations (programming)

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