AMM by Cataneo

AMM

The AMM platform is a solution to facilitate communication, data transfer and the booking of TV commercials between sales houses and agencies. All information needed for the TV commercials booking will be exchanged over AMM and can be integrated into buying- and sales-systems. The basis for the connection between legacy systems and AMM is the EDI + standard.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060
E: robin.gould@cataneo.de
Website: https://www.cataneo.de/

Main characteristics

Product categoryAd sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data

Additional resources

Download the whitepaper and view AMM's full specification.

Learn more

For more information on AMM please refer to the dedicated product section on Cataneo's website.

Learn more

Codeless mobile app builder by Choicely

Choicely’s no-code app development platform offers a simple, fast and affordable platform to build & maintain high  quality mobile apps.

The platform enables building highly engaging “TV Show companion apps” with a growing number of success stories from apps like Love Island in multiple countries. The producers can create and manage the apps with an easy-to-use drag&drop builder and add powerful activations like voting, rating, polls, casting, surveys, reaction buttons etc to grow the user base and time spent in the apps.

Choicely offers also a “365 Voting & Entertainment app” for broadcasters. The app includes a library of “TV Show companion apps”, increasing engagement, stickiness and revenue for any number of TV Shows throughout the year. This way the broadcaster branded app becomes the home of all tv show engagement and enables powerful cross marketing of all tv shows throughout the year. The entire app can be customised to fit the broadcaster needs and provides fully customised mobile app experiences for each tv show.

Choicely’s voting tool is used by customers in 38 countries on 6 continents, and generates massive results. The voting tool combines Instagram style layouts with a powerful voting engine that scales for millions of users. The voting tool has options for combining free votes with premium votes with custom priced voting packages in web & mobile apps. For example a single user can vote for free once, and then buy voting packages - or simply vote for free or only paid votes.

People spend daily over 4 hours a day in mobile apps, meaning that native apps have become the primary platform for engaging customers and growing sales.

Choicely offers a high quality no-code SaaS solution that can be launched at a fraction of the price and time. Choicely studio offers comprehensive features and seamless integrations with any custom system, major software as services covering all areas from CRM, Video player and much more.

Choicely technology provides enterprise grade scaling for millions of users from the day 1 of the app launch, tested with apps with millions of users from 200+ countries.

Choicely is already used by leaders in media, sports & entertainment, such as: ITV Studios / Love Island TV Show apps, Banijay, International Judo Federation, IMG / Miss Universe app. Choicely has been used by a range of broadcasters across Europe, US and Australia.

Contact representative:

Kaius Meskanen
CEO, Choicely
T: +358443095555
E: kaius@choicely.com
Website: https://tvshow.choicely.com/

Main characteristics

Product categoryLog-on and user consent solutions, identity graph components
Data management platforms (DMPs) and customer data platforms (CDPs)
Ad servers
Ad insertion decisioning engines
User experience personalization and optimization tools, content discovery and recommendation solutions
Reporting and analytics solutions (Choicely connects mobile apps to Google Firebase, and provides a comprehensive set of analytics of the app usage. It also provides advanced real time dashboards for activation tools like voting with revenue calculation. The voting dashboard provides an API for showing real time results on TV screen with any screen graphic provider and the graphics can be customised)
Contextual data solutions
Customer Relationship Management tools (CRM)
Codeless mobile app builder
Media assetsOther
Delivery methodsApps for connected TVs
Apps for desktops
Apps for mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Client cases

Choicely partnership examples include highly successful apps in media, sports & entertainment in 38 countries, on 6 continents.

Discover all success stories      Choicely Reviews on Capterra

ITV Studios / Love Island mobile apps in multiple countries

Banijay / Global casting app + upcoming TV Show apps for multiple TV show formats

IMG / Miss Universe global app with 3 million + downloads and a global voting system

International Judo Federation / global 365 app

Additional resources

Features, pricing and resources

More information about the codeless mobile app builder can be found on Choicely's website.

Learn more

Watch product reel

smartx SSAI with Yospace by smartclip

About the product

smartclip's Server-Side Ad Insertion (SSAI) technology makes it possible to exchange and insert TV spots on the fly, so that broadcasters can increase yield of linear streams within OTT & web environments. With Yospace, smartclip provides access to one of the leading SSAI vendors — yet the smartx platform is flexible and can access any other SSAI vendor of choice.

 

Contact representative:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/broadcasters/

Main characteristics

Product categoryAd insertion decisioning engines
Ad insertion stitching solutions
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients

For client cases and listings please refer to: https://smartclip.tv/broadcasters.

smartx Addressable TV Suite

About the product

smartclip's Addressable TV Suite enables broadcasters to insert digital ads into any linear TV stream and is platform and device agnostic.

Contact representative:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/broadcasters/

Main characteristics

Product categoryAd insertion decisioning engines
Ad insertion stitching solutions
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients

For more information, also view https://smartclip.tv/broadcasters/.

smartx SSP by smartclip

About the product

smartclip's proprietary SSP allows for customised inventory definitions — with a private marketplace logic — for full control over commercials, pricing, and revenue. The smartx platform provides an ideal setup for alliances with complex re-selling relationships and is connected to all major DSPs.

Contact representative:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/broadcasters/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Supply-side platforms (SSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Reporting and analytics solutions (ad delivery, viewability, programmatic KPIs)
Contextual data solutions
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Online audio
Podcasting
Delivery methodsTV/video
Linear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Radio/audio
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients

For more information, also view https://smartclip.tv/broadcasters/.

smartx TV DME by smartclip

About the product

smartclip's real-time TV Data Management Engine (DME) empowers broadcasters to tap into more granular layers of TV data, made available via the HbbTV technology, and analyse and segment target audiences based on viewing behaviour.

Contact representative:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/broadcasters/

Main characteristics

Product categoryReporting and analytics solutions
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients

For more information, also view https://smartclip.tv/broadcasters/.

smartx Ad Server by smartclip

Name of the product

smartclip's sophisticated first-party ad server is built to withstand the massive scale and reach that broadcast offers. With a true holistic approach, smartclip's ad serving infrastructure can seamlessly cater to RTB and IO demand in a common auction. smartclip's advertising products can be integrated into every platform and device in which broadcasters deliver their content — including Addressable TV advertising in linear live environments and any on-demand content product.

Contact representative:

For all queries please reach out to:
newpartnerships@smartclip.tv

Website: https://smartclip.tv/broadcasters/

Main characteristics

Product categoryOrder management systems (OMSs)
Ad servers
Ad insertion decisioning engines
Automation of sales, programmatic
Creatives management tools
Reporting and analytics solutions
Contextual data solutions
Media assetsTV/video
Linear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Online audio
Podcasting
Delivery methodsTV/video
Linear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Radio/audio
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

Clients

For client cases and listings please refer to: https://smartclip.tv/broadcasters.

DSP and Bidder-as-a-Service by Beeswax

About the solution

Beeswax’s Bidder-as-a-Service™ (BaaS) is a scalable, customizable, cloud-based programmatic bidding platform.

BaaS offers a DSP functionality with the option to have full transparency, and ultimate control with ownership of users' data, and algorithms and strategies.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Websites:
https://www.freewheel.com/
and
https://www.beeswax.com/

Main characteristics

Product categoryAd servers
Demand-side platforms (DSPs)
Automation of sales, programmatic
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data

Additional resources

Discover insights, white papers, reports, events and much more on Beeswax's website (click here).

Discover The BaaS Platform

learn more about product specification, its functionalities and read client cases.

Learn more

Beyond the DSP

Beyond the DSP: Why It's Time For Your Own Bidder” white paper is the marketers resource for why and how to switch to a DSP you have complete control over.

Download white paper

The Future of Digital Identity

“The Future of Digital Identity” is a critical issue in digital marketing. With the looming sunset of third party cookies, fragmentation of devices, and privacy regulations like GDPR, challenges of digital identity in advertising can seem overwhelming. Download the white paper to understand the current landscape of identity, solutions for advertisers and media companies to consider, and what the future of identity might look like.

Download white paper

A Guide to a Shifting TV Landscape

As viewers continue to trade in their traditional television sets for wifi-enabled, streaming devices, the opportunity for marketers and media companies to reach their target audiences with better, more relevant advertising is undeniable. The guide provides an overview of the shifting TV landscape and walks through the nuances of navigating this growing channel. Ultimately, the key to success lies in using programmatic to get the most of CTV's complex and fragmented environment. By working with multichannel partners that provide full data transparency, customization capabilities, and fair pricing models, sophisticated media buyers will be empowered to maximize the impact of their CTV strategy.

Download guide

MRM by FreeWheel

About the solution

Powering the ad businesses of many of the world’s largest media and entertainment companies, the FW MRM platform enables publishers to plan, decision, optimize and report on their premium video inventory. We’ve made it easy to navigate by developing technology solutions that unify and streamline the way advertising inventory is sold and managed.

FreeWheel helps broadcasters/premium video publishers harness data to help ensure optimal ad decisions across all screens and sales channels. FreeWheel unifies inventory across every consumer touchpoint—from mobile to linear—and provides detailed reporting to continually optimize the decisioning process.

The ad decisioning and ad serving solution has been engineered to:

  • Plan holistically across screens and audiences with views into inventory, order pipeline, and revenue.
  • Transact across sales channels with complete transparency, control, and supply/demand balancing.
  • Target & Optimised. Ad decisioning that improves the quality of ad experiences through advanced data enablement and measurement.
  • Deliver the optimal dynamic and scheduled ads into all endpoints with seamless creative execution.
  • Report in unified, closed-loop methods to measure campaign performance and delivery—while enhancing business planning.

Additionally, FW has built a unique marketplace enabling publishers to monetize their inventory through complementary channels alongside direct-sold campaigns to optimize yield.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/

Main characteristics

Product categoryInventory/yield management tools
Inventory/yield optimization tools
Ad servers
Ad insertion decisioning engines
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM/RAM data

DFS by FreeWheel

About the solution

DFS, FreeWheel’s Supply Side Platform (SSP), is built specifically for video-first (digital) publishers that are focused on programmatically monetising their inventory. DFS empowers publishers with a direct link to multiple demand sources to generate revenue in an automated fashion. The DFS platform has been built to enable cross-channel, cross-format and cross-device management of our clients’ digital portfolio.

DFS enables to solve the challenges of premium video digital publishers. We have built a server-to-server optimization technology that eliminates the need for client-side decisioning, thus significantly reducing latency issues, improving user experience and mitigating revenue loss.

The DFS platform calls demand sources asynchronously. This means that each individual demand source – across multiple DSP sources and direct-IO sources, are called at the same time, and the system chooses the highest bid that satisfies all compliance and business rules (no waterfalling). Provided the client imports their direct deals into the system, they are able to unify the management of their direct and programmatic demand sources to maximize yield.

FreeWheel has cultivated deep relationships across the ecosystem in order to generate incremental, scaled demand for our clients. We have direct, server-to-server integrations with many types of demand partners.

Importantly, FreeWheel’s operates a white glove service, including a 24/7/365 high-touch support model, which remains core to our identity as a company. We are committed to powering accessible, automated solutions built upon a platform of trust and stability.

Contact representative:

Emmanuel Josserand
Senior Director Brand, Agency and Industry Relations at Freewheel
E: ejosserand@freewheel.com

Website: https://www.freewheel.com/

Main characteristics

Product categorySupply-side platforms (SSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Managed service selling inventory on behalf of premium video publishers
Media assetsLinear TV
VOD/OTT
Streaming of linear TV channels
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners
Client’s data
TAM data