The AMM platform is a solution to facilitate communication, data transfer and the booking of TV commercials between sales houses and agencies. All information needed for the TV commercials booking will be exchanged over AMM and can be integrated into buying- and sales-systems. The basis for the connection between legacy systems and AMM is the EDI + standard.

Contact representative:

Robin Gould
VP International Sales
T: +49 (0) 172 524 8060

Main characteristics

Product categoryAd sales and booking portals for clients, demand-side platforms (DSPs)
Automation of sales, programmatic
Private marketplaces (PMPs), open exchanges
Media assetsLinear TV
Streaming of linear TV channels
Addressable TV
Delivery methodsLinear broadcast
Set-top-box (STB)
HBBTV/ATSC on connected TVs
Apps for connected TVs
Apps for desktops
Apps for Mobile devices
Browser access
Target usersSales houses/commercial branches of broadcasters (sales)
Data sourcesBroadcaster first-party data

Additional resources

Download the whitepaper and view AMM's full specification.

Learn more

For more information on AMM please refer to the dedicated product section on Cataneo's website.

Learn more