About the product

Web-Based Sales, Research, and Proposals 

AdConnections™ delivers broadcast sales technology. The system provides web-based research and proposal tools to give you a competitive advantage in the marketplace. Its cloud technology offers immediate, real-time access to avails, packages, pending, and report features. The system is accessible from anywhere, anytime with just a web browser, and the relational database ensures that all updates are immediately accessible to your sales team without disrupting workflow.

Your sales team can respond immediately to out-of-area clients, last-minute requests or changes for avails and packages, and email them along with your favorite one-sheets.

Your data is secure — there are no system overloads, downtime or waiting for installations or upgrades. There is also no competition for computer access while books are loaded or inventory is being maintained.

Main characteristics

Product categoryAd sales and proposals
Media assetsLinear TV
Delivery methodsLinear broadcast
Target usersSales houses/commercial branches of broadcasters (sales)
Channels/stations (programming)
Data sourcesBroadcaster first-party data
Third-party data from independent data vendors and other partners

Product benefits

  • Manage advertising across traditional, web, and multimedia
  • Maximize inventory and increase profits with real-time access to avails, packages, pending, and reporting
  • Scale the system to your needs and expand as you grow
  • Centralize on a single database and system to lower operational costs
  • Deploy your way in the cloud, hosted, or on-premises

Product features

Avails Master

  • Real-time pending activity
  • Ability to assign accounts from/to salesperson
  • Quick search capabilities by agency/advertiser/salesperson/flight dates/dayparts

Customer Relationship Manager (CRM)

  • Agency, Advertiser, Product Category, and Buyer


  • Customize each program to look at multiple spot lengths and books
  • Create weekly packages for up to 100 weeks and daily packages up to 100 days
  • Estimate and negotiate ratings for your station or the market on the fly
  • Multiple book averages on the fly
  • Attach important one-sheets to programs and email them to the buyer
  • Email directly from an avail and package
  • View multiple flights, books, demos and lengths all at once; no need to toggle between screens
  • Create a package/schedule in a calendar view
  • Move packages to orders in real time
  • Hide/show columns and rows
  • Print summary by station, flight, daypart, length, month and quarter
  • Auto build package by budget or GRPs
  • Add, delete, hide, clone, merge, move, copy rates and/or adjust multiple flights in one move
  • Recover weeks or days in flight management
  • Combine programming within or across dayparts to maximize inventory and increase selling power

Real-Time Communication

  • Extensive integrations with multiple third-party traffic systems
  • Real-time help with AdConnections “Send Message” feature
  • Access to training and client service by phone or through AdConnections online Meeting Center